Culture

On Your Mark, Get Set, Logo…

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In a few short seconds, a logo can tell the story of a brand. It not only showcases what the brand stands for, but also where it’s heading.
Our New Logo
Our New Logo

The newest iteration of our logo, unveiled this summer, was inspired by the idea of the “urban uniform.” Drawing on the artifacts of city life (think: stamped leather and street signs), we used impactful sans serif fonts in all caps to convey utility and permanence. The accompanying mood board gives you a snapshot of this inspiration.

Urban Yniform