Impact

RED, WHITE, AND IT’S ALL UP TO YOU.

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Our partnership with artist Ben Smith encourages people to walk the talk.

Our latest “Voter” sneakers are hand-painted by artist Ben Smith and highlight our partnership with Rock the Vote, encouraging voter registration among young adults. Ben, who is completely self-taught, is known for his customization of fashion and lifestyle products, focusing on wearable and functional artwork. By partnering with an up-and-coming and one-of-a-kind artist such as Ben to make a social statement, we hope to shine a light on the political power of young people. Ultimately, these sneakers act as a complement to our current advertising campaign: “Stand Up, Show Up, or Shut Up.” See you at the polls.


Click through to see a slideshow of Ben creating our election sneakers in his studio.


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PHOTOGRAPHY BY @JACELUMLEY