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OUR SOCIAL ENGAGEMENT

For over 30 years, we have addressed what people STAND IN and what they STAND FOR.

In the 80s, we advocated on behalf of AIDS Research (when others wouldn’t) and Kenneth currently serves as chairman of amfAR.

In the 90s, we initiated the first “Shoe Drive” in support of homeless populations (when others hadn’t) and have since collected and donated over 2 million pairs of shoes. 

After the Haiti earthquake, we raised funds to build The Kenneth Cole Haiti Health Center (when others couldn’t) which is accessible to a community of over 1.5 million people.

Today, in partnership with THE KENNETH COLE FOUNDATION we:

open minds through education and awareness.

collaborate with organizations committed to supporting communities in need.

promote the culture of volunteering by mobilizing individuals to take action.

invest in social entrepreneurship and community builders

remain committed to helping anyone, anywhere LOOK GOOD, FOR GOOD.

For a product donation or partnership proposal, please click the tabs below to fill out a form.

PRODUCT DONATION PARTNERSHIP PROPOSAL

1982

1982
GETTING THE SHOE ON THE ROAD…
KENNETH COLE PRODUCTIONS (KCP) INCORPORATES AND LAUNCHES FIRST KENNETH COLE NEW YORK WOMEN’S SHOE COLLECTION.

1985

1985
HOPING A CURE IS IN-STORE.
KENNETH HOSTS A GALA EVENT IN HIS FLAGSHIP STORE IN NYC TO SUPPORT THE AMERICAN FOUNDATION FOR AIDS RESEARCH (AMFAR).

1986

1986-1
YOU NEVER FORGET YOUR FIRST.
KENNETH CREATES HIS FIRST AD PROMOTING HIV/AIDS AWARENESS IN SUPPORT OF AMFAR.

1986

1986-2
HELP IS ON ITS WAY.
KENNETH BECOMES A FOUNDING BOARD MEMBER OF HELP USA.

1986

1986-3
FIRST MAN STANDING.
KENNETH CREATES HIS FIRST AD ADDRESSING THE GUN ISSUE.

1987

1987-1
COVER STORY.
KENNETH IS THE FIRST TO RUN A FULL-PAGE AD FEATURING A CONDOM.

1987

1987-2
FEET UNDER THE TABLE.
KENNETH IS ELECTED TO THE BOARD OF AMFAR.

1992

1992-1
HEART AND SOLE.
WE INITIATE THE FIRST “SHOE DRIVE” IN SUPPORT OF HOMELESS POPULATIONS AND HAVE SINCE COLLECTED AND DONATED OVER 2 MILLION PAIRS OF SHOES.

1992

1992-2
CHOOSING CHOICE.
OUR FIRST AD IN SUPPORT OF WOMEN’S RIGHTS.

1993

1993
EQUAL TO THE TASK.
OUR FIRST AD IN SUPPORT OF GAY RIGHTS IN PROTEST OF THE “DON’T ASK, DON’T TELL” POLICY.

1996

1996
WHAT IF?
OUR CONTROVERSIAL HIV/AIDS CAMPAIGN IN SUPPORT OF AMFAR.

1998

1998
WALKING THE TALK.
KENNETH COLE ASSOCIATES BEGIN PARTICIPATING IN AIDS WALKS AROUND THE COUNTRY.

2002

2002-1
A VICE MOMENT.
KENNETH BECOMES VICE CHAIRMAN OF AMFAR.

2002

2002-2
FOOTSTEPS TO FELLOW.
KENNETH LAUNCHES AN INNOVATIVE FELLOWSHIP PROGRAM AT EMORY THAT IDENTIFIES, ENCOURAGES, AND EDUCATES YOUNG SOCIAL ENTREPRENEURS AND COMMUNITY BUILDERS.

2003

2003
BEST SUPPORTING ROLE.
KENNETH JOINS THE BOARD OF THE SUNDANCE INSTITUTE AND BECOMES THE OFFICIAL UNIFORM PROVIDER FOR THE FESTIVAL VOLUNTEERS.

2004

2004-1
ENGAGING FOR EQUALITY.
WE RECEIVE AN AWARD FROM GLAAD FOR BEING THE FIRST TO ADDRESS MARRIAGE EQUALITY IN AN AD.

2004

2004-2
IT’S WHAT’S INSIDE THAT COUNTS.
KENNETH COLE ASSOCIATES BEGIN PARTICIPATING IN BLOOD DRIVES IN SUPPORT OF THE NEW YORK BLOOD CENTER AND THE RED CROSS.

2004

2004-3
DOING THE RIDE THING.
KENNETH COLE ASSOCIATES START PARTICIPATING IN THE BEST BUDDIES BIKE RIDES TO SUPPORT PEOPLE WITH INTELLECTUAL AND DEVELOPMENTAL DISABILITIES.

2004

2004-4
THOUGHT FOR FOOD.
KENNETH COLE ASSOCIATES START PARTICIPATING IN FOOD DRIVES FOR CITY HARVEST, FOOD BANK OF NEW YORK, AND COMMUNITY FOOD BANK OF NEW JERSEY.

2004

2004-5
STEPPING UP.
AMFAR NAMES KENNETH CHAIRMAN OF THE BOARD AND CHANGES ITS NAME TO “THE FOUNDATION FOR AIDS RESEARCH” TO REFLECT ITS GLOBAL EFFORTS.

2004

2004-6
TOYING WITH AFFECTION.
KENNETH COLE ASSOCIATES BEGIN PARTICIPATING IN AN ANNUAL HOLIDAY TOY COLLECTION FOR UNDERPRIVILEGED CHILDREN.

2005

2005-1
WE ALL HAVE AIDS.
WE LAUNCH “WE ALL HAVE AIDS” — OUR LARGEST PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN.

2005

2005-2
GUIDING PRINCIPLES.
KENNETH COLE ASSOCIATES BEGIN THEIR LONG-STANDING PARTNERSHIP WITH MENTORING USA.

2005

2005-3
THERE’S A RELIEF.
WE DESIGN AND SELL A T-SHIRT IN SUPPORT OF THE HURRICANE KATRINA RELIEF EFFORT.

2006

2006
LIVING ON MORE THAN A PRAYER.
WE PARTNER WITH JON BON JOVI TO DESIGN AND SELL LIMITED-EDITION JACKETS IN SUPPORT OF HELP USA.

2007

2007
THINKING NEGATIVE.
WE PARTNER WITH THE NEW YORK CITY DEPARTMENT OF HEALTH TO DISTRIBUTE FREE CONDOMS IN OUR RETAIL STORES.

2008

2008-1
BEING AWEAR.
WE LAUNCH AWEARNESS, THE KENNETH COLE FOUNDATION, TO ENCOMPASS ALL OF OUR PHILANTHROPIC EFFORTS.

2008

2008-2
GOOD TO KNOW.
IN SUPPORT OF VOLUNTEERISM, WE LAUNCH THE BOOK AWEARNESS — INSPIRING STORIES ABOUT HOW TO MAKE A DIFFERENCE.

2008

2008-3
OUTFITTING CHANGE.
WE PARTNER WITH VOLUNTEERMATCH TO GENERATE OVER 7,000 HOURS OF VOLUNTEERISM.

2008

2008-4
WALKING IN DIFFERENT SHOES.
TO RECOGNIZE THE IMPORTANCE OF DIVERSITY AND EQUALITY, WE LAUNCH OUR “WE ALL WALK IN DIFFERENT SHOES” CAMPAIGN TO CELEBRATE INDIVIDUALS WHO HAVE THE COURAGE TO REDEFINE THEIR ROLES IN SOCIETY.

2008

2008-5
AMFAR FROM HOME.
KENNETH TRAVELS WITH AMFAR TO CAMBODIA TO VISIT NEW HOPE FOR CAMBODIAN CHILDREN, MODERN DRESS FACTORY, AND POSITIVE WOMEN OF HOPE.

2009

2009-1
SENDING POVERTY PACKING.
WE PARTNER WITH LAUREN BUSH, THE FOUNDER OF THE FEED ORGANIZATION, TO CREATE A T-SHIRT AND SELL BACKPACKS IN SUPPORT OF THOSE LIVING IN EXTREME POVERTY IN AFRICA.

2009

2009-2
STANDING FOR MORE.
ON WORLD AIDS DAY, WE LAUNCH A RUBBER BOOT COLLECTION IN SUPPORT OF AMFAR.

2010

2010-1
PROMOTING EQUALI-TEE.
WE PARTNER WITH THE HUMAN RIGHTS CAMPAIGN (HRC) TO CREATE A T-SHIRT IN SUPPORT OF MARRIAGE EQUALITY.

2010

2010-2
ENLIGHTENING THE WORLD.
WE PARTNER WITH UNAIDS AND AMFAR TO CREATE A GLOBAL INITIATIVE FOR WORLD AIDS DAY. MAJOR LANDMARKS IN CITIES AROUND THE WORLD TURN OFF THEIR LIGHTS TO RAISE AWARENESS FOR HIV/AIDS AND HUMAN RIGHTS, AND THEN SWITCH THEM BACK ON AS A SYMBOL OF HOPE.

2010

2010-3
HEELING NATURE.
IN RESPONSE TO THE HAITI EARTHQUAKE, WE COLLECT SHOES IN OUR STORES AND PARTNER WITH SOLES4SOULS TO SHIP THEM TO HAITI. WE ALSO CREATE A FUNDRAISING T-SHIRT.

2010

2010-4
SALUTING WITH PRIDE.
IN PARTNERSHIP WITH THE HUMAN RIGHTS CAMPAIGN, WE CREATE A T-SHIRT TO SUPPORT THE REPEAL OF “DON’T ASK, DON’T TELL.”

2010

2010-5
SLICK MOVE.
WE CREATE T-SHIRTS TO SUPPORT THE GULF OF MEXICO OIL SPILL CLEAN-UP EFFORT.

2011

2011-1
WEAR TRYING TO HELP.
WE CREATE A FUNDRAISING T-SHIRT IN SUPPORT OF THE JAPAN TSUNAMI RELIEF EFFORT.

2011

2011-2
EXPLORING NEW OPTIONS.
KENNETH AND 16 KENNETH COLE ASSOCIATES TRAVEL TO HAITI TO SEE FIRST-HAND HOW TO BRING LIMITED RESOURCES TO A COMMUNITY WITH UNLIMITED NEEDS.

2011

2011-3
RAISING MORE THAN HOPE.
WE ADD A DONATION INITIATIVE TO OUR ANNUAL SHOE DRIVE IN SUPPORT OF REBUILDING HAITI.

2011

2011-4
LOVE OF CHANGE.
WE PARTNER WITH THE HRC TO CREATE A T-SHIRT TO SUPPORT MARRIAGE EQUALITY.

2011

2011-5
ACTING FOR OTHERS.
WE PARTNER WITH AMFAR TO SUPPORT THE RETURN OF LARRY KRAMER’S PLAY “THE NORMAL HEART” TO BROADWAY. WE ALSO CREATE THE OFFICIAL T-SHIRT.

2011

2011-6
COMING TOGETHER.
WE PARTNER WITH THE MTV STAYING ALIVE FOUNDATION AND AMFAR TO REINTERPRET THE ICONIC AIDS RIBBON AND LAUNCH IT THROUGH A CELEBRITY PSA CAMPAIGN.

2011

2011-7
PROUD DAY IN NEW YORK.
AFTER YEARS OF SUPPORTING “NEW YORKERS FOR MARRIAGE EQUALITY” WE POST THIS BILLBOARD ON THE DAY THE LAW WAS ENACTED.

2012

2012-1
TOTE-ALLY REGISTERING.
TO ENCOURAGE CUSTOMERS TO REGISTER TO VOTE, WE PARTNER WITH ROCK THE VOTE TO CREATE A TOTE FEATURING A BUTTON WITH A QR CODE FOR VOTER REGISTRATION.

2012

2012-2
GOOD ON CAMERA.
TO BUILD ON OUR ANNUAL SUNDANCE FILM FESTIVAL VOLUNTEER JACKET DONATION, WE CREATE A SHORT FILM TO RECOGNIZE AND THANK THE VOLUNTEERS.

2012

2012-3
CENTER OF ATTENTION.
IN PARTNERSHIP WITH ST. LUKE FOUNDATION FOR HAITI, WE LAUNCH THE KENNETH COLE HAITI HEALTH CENTER IN CITÉ SOLEIL, WHICH IS ACCESSIBLE TO OVER 1.5 MILLION PEOPLE.

2012

2012-4
HELPING TO CARRY THE LOAD.
WE CREATE THE GIVE BACK TOTE IN SUPPORT OF HELP USA.

2012

2012-5
ELECTING TO MAKE A DIFFERENCE.
IN THE ELECTION YEAR, WE PARTNER WITH THE HRC TO CREATE A T-SHIRT TO SUPPORT EQUALITY FOR ALL.

2012

2012-6
HEARTS AND MINDS.
KENNETH TRAVELS TO PANAMA AND RAISES MONEY TO HELP EDUCATE PARENTS AND ADDRESS INCOME INEQUALITY AT MALNUTRITION CENTERS IN NUTRE HOGAR.

2012

2012-7
PICKING ON THE ISSUE.
IN SUPPORT OF BULLY, THE POWERFUL WEINSTEIN COMPANY DOCUMENTARY, WE CREATE A CROSSBODY BAG TO PROMOTE ANTI-BULLYING.

2012

2012-8
MAKING AN EFFORT.
IN SUPPORT OF THE HURRICANE SANDY RELIEF EFFORTS, WE CREATE A T-SHIRT, DONATE A PORTION OF OUR SALES, AND ENCOURAGE OUR ASSOCIATES TO VOLUNTEER.

2012

2012-9
SPEAKING UP.
KENNETH ATTENDS THE INTERNATIONAL AIDS CONFERENCE IN WASHINGTON DC.

2013

2013-1
WEARING IS CARING.
WE CREATE A FUNDRAISING T-SHIRT IN SUPPORT OF THE TYPHOON RELIEF EFFORT IN THE PHILIPPINES.

2013

2013-2
THE BIG PICTURE.
KENNETH EXECUTIVE PRODUCES THE HBO DOCUMENTARY “THE BATTLE OF AMFAR.”

2013

2013-3
PUTTING THE TEE IN EQUALITY.
WE PARTNER WITH THE HRC TO CREATE A T-SHIRT TO SUPPORT MARRIAGE EQUALITY.

2013

2013-4
LIGHTS, CAMERA, VOLUNTEERISM.
TO BUILD ON OUR PREVIOUS YEAR’S SUCCESS, WE CREATE ANOTHER SHORT FILM TO RECOGNIZE AND THANK THE SUNDANCE FILM FESTIVAL VOLUNTEERS.

2013

2013-5
COUNTING ON IT.
KENNETH IS RECOGNIZED BY AMFAR AND, IN KENNETH’S HONOR, LAUNCHES “COUNTDOWN TO A CURE” - AN AMBITIOUS RESEARCH PROGRAM WITH THE GOAL TO DEVELOP A CURE FOR HIV/AIDS BY 2020.

2013

2013-6
PAIRING UP.
KENNETH COLE AND THE BROADWAY HIT MUSICAL “KINKY BOOTS” TEAM UP TO CREATE A BOOT COLLECTION IN SUPPORT OF THE HRC.

2013

2013-7
MORE TO CARRIE.
KENNETH AND SARAH JESSICA PARKER DESIGN A HANDBAG IN SUPPORT OF AMFAR.

2014

2014-1
UNITED WE STAND.
WE PARTNER WITH THE HRC TO CREATE A T-SHIRT TO SUPPORT MARRIAGE EQUALITY.

2014

2014-2
BEING THE DO-NATION.
DURING NATIONAL VOLUNTEER WEEK, KENNETH COLE ASSOCIATES CHOOSE FROM 12 OPPORTUNITIES AT ORGANIZATIONS TO VOLUNTEER IN THEIR LOCAL COMMUNITIES.

2014

2014-3
JUST DANCING.
TO RECOGNIZE THE VOLUNTEERS DURING THE SUNDANCE FILM FESTIVAL’S 30TH ANNIVERSARY, WE CREATE A FILM TO CELEBRATE “SUNDANCING.”

2014

2014-4
GRANTING WISHES.
THE KENNETH COLE FOUNDATION AND COMPASS PARTNERS AWARD FOUR $2,500 GRANTS TO MEMBERS OF THE COMPASS FELLOWSHIP TO SUPPORT STUDENT-LED SOCIAL ENTERPRISES.

2015

2015-1
5-YEARS OF HEELING.
KENNETH AND A TEAM OF KC ASSOCIATES VISIT HAITI TO MARK THE 5-YEAR ANNIVERSARY OF THE EARTHQUAKE.

2015

2015-2
LOVE TO HAITI.
WE PARTNER WITH DEUX MAINS IN HAITI TO CREATE THE LOVE-HAITI SANDAL MADE WITH UPCYCLED TIRES.

2015

2015-3
STILL DANCING.
TO HIGHLIGHT THE WORK OF THE SUNDANCE FILM FESTIVAL VOLUNTEERS, WE CREATE A FILM TO RECOGNIZE OUR TRUE “SUNDANCERS.”

2015

2015-4
OUR ART IN THE RIGHT PLACE.
WE BRIEF STUDENTS FROM RUSH PHILANTHROPIC ARTS TO CREATE A SERIES OF POSTERS ABOUT GAY RIGHTS AND HIV/AIDS.

2015

2015-5
MARRIAGE IS JUST THE BEGINNING.
MARRIAGE EQUALITY IS MADE LEGAL IN THE U.S., BUT MANY MORE CIVIL RIGHTS LAWS NEED TO BE RECTIFIED, SO WE CREATE A TEE FOR THE HRC.

2015

2015-6
FEELING COURAGEOUS.
WE LAUNCH THE COURAGEOUS CLASS TO RECOGNIZE INSPIRING INDIVIDUALS WITH THE BELIEF THAT THE REAL MODELS ARE THE ROLE MODELS.

2015

2015-7
UNITING WITH THE U.N.
WE PARTNER WITH THE UNITED NATIONS FOUNDATION (UNF)’S GLOBAL DAILY, A NEWS AGGREGATOR, TO SUPPORT AWARENESS AND ENGAGEMENT AROUND GLOBAL DEVELOPMENT, HUMAN RIGHTS ISSUES, AND NEW SUSTAINABLE DEVELOPMENT GOALS.

2015

2015-8
VETERAN AWEARNESS.
OUR AWEARNESS KENNETH COLE BRAND SUPPORTS VETERANS TO HELP THEM TRANSITION INTO THE WORKFORCE, SO WE CREATE A FLOAT FOR THE VETERANS’ DAY PARADE IN NYC.

2016

2016-1
THE FESTIMONIALS.
TO HIGHLIGHT THE WORK OF THE SUNDANCE FILM FESTIVAL VOLUNTEERS, WE CREATE A SERIES OF SHORT FILMS FEATURING VOLUNTEERS SHARING THEIR FAVORITE STORIES FROM PAST FESTIVALS.

2016

2016-2
REWARDING RECYCLING.
WE PARTNER WITH I:CO TO EVOLVE OUR SHOE DRIVE TO RECYCLE AND REPURPOSE USED SHOES AND CLOTHING FOR COMMUNITIES IN NEED.