Those determined individuals who overcome life's challenges and fearlessly pursue their dreams.
Our latest campaign embraces protagonists in their own personal stories of resilience, optimism, and ambition. They are brave enough to believe they can make an impact, and use their talent and voices to positively contribute to their communities and the world. The Courageous Class is an idea borne of Kenneth Cole’s legacy as an aspirational, urban style brand with a fearless voice for social justice that empowers many to “LOOK GOOD, FOR GOOD.” They care about their communities and each other, and don’t let where they have come from, or the adversity they have faced, define their potential. The Courageous Class believes the real models are the role models.
(We just dress them for the occasion.)
See the full campaign here.