This is obviously an extremely important year for the future of our country, so we reached out to thousands of design students to help us increase voter turnout.
The brief was simple: “We make a statement, you make it better.”
We provided the students with the choice of three messages:
- IF YOU DON’T VOTE, WE DON’T EXIST.
- YOU VOTE, WE EXIST.
- VOTE TO EXIST.
We then asked the students to use their typographical design prowess to create a piece of artwork that would stop any scrolling thumb in its tracks. It could be anything from a simple illustration or a graphic design, to even an animation. Whatever design approach they chose, we wanted to see how they each made it impactful, and made it theirs.
We intentionally kept the messages broad to allow the students to interpret it from their own perspective and visually inject any of the current issues they are passionate about, such as racial equality, gay rights, Covid-19 response/protection, or wealth disparity, etc.
The top entries were chosen by Kenneth and will appear in our social channels around key dates in the run up to Election Day 2020 on November 3, so make sure you follow @KennethCole and @KennethColeReal on Instagram and Twitter.
We’ll also be sharing them in a gallery below that we’ll be continually updating with the latest designs.
Amina Hargrove, Angela Li, Brianna Thomas, Brit Shaked, Jackson Edwards, Janelle Goolsby, Jessica Palmer, Khala Simpson, Krithika Sengottaiyan, Megan Mehta, Mesha Smith, Michelle Zhang, Rachel Sampayan, Roman Gonzalez Pena, Toni DeLoach, Ulah Hasan, Mary Claudine Peredo, Zenia Nasevich, Zhendong Wen.