The Icon Award for Social Impact


Our new “WEAR IN THIS TOGETHER” Premium Mask is designed with:

  • Wider coverage for maximum protection.
  • Soft, ultra-lightweight fabric for comfortable, easy breathing.
  • Flexible and adjustable nose clip for secure fit and minimal eyewear fogging.
  • Flat-fold design for easy storage.
  • Washable and reusable fabric.
  • Temperature control for long and comfortable usage.
  • And a 6-layer Antibacterial System:
The Icon Award for Social Impact


When you shop our Protective Wear, we’ll donate 1% of net sales to The Mental Health Coalition – a life-changing movement to destigmatize all mental health conditions. Learn more

The Icon Award for Social Impact

For added safety, wear our lightweight WEAR IN THIS TOGETHER gloves with touch-screen functionality and rubberized dots for maximum grip.


Just Salad Partnership.


We’ve partnered with Just Salad to design, create, and provide face masks to all Just Salad teammates and delivery personnel to keep them protected during the pandemic.

The face masks will be distributed to all 750 teammates across 40 locations in the greater New York City area, Chicago, Philadelphia, North Carolina and Florida.

Our partnership came to fruition after we noticed the tremendous work Just Salad was doing, and continues to do, to support families and frontline workers in New York City during the COVID-19 crisis. The masks, which will come in Just Salad’s signature shade of Navy blue, will feature the word “ESSENTIAL” in reference to those wearing it and the mask itself. These reusable masks also perfectly align with Just Salad’s ongoing commitment to reusability, waste reduction and belief that planetary and human health are complementary imperatives.

“We always seek to partner with like-minded brands to make a positive impact in our community,” said Nick Kenner, Founder and CEO at Just Salad. “We felt the work Kenneth Cole has done to highlight frontline workers via The New Courageous Class initiatives perfectly aligns with our ongoing mission during this unprecedented time. The safety of our staff and guests has always been, and remains top priority, and we thank Kenneth and his team for enabling us to provide these masks. ”

When we saw the work Just Salad was doing in support of the first responders during these uncertain times, we reached out in the hope to feature these teammates in our New Courageous Class campaign,” said Kenneth Cole, Founder & CEO Kenneth Cole Productions. “We are proud to design this important accessory that these individuals will wear proudly and hope that this is the first of many programs we can do together to shine a light on the everyday heroes in our community.”

The Icon Award for Social Impact

To address the more important matters during the first critical time of the pandemic, we donated up to 20% of the net sales on to the COVID-19 Solidarity Response Fund in support of those severely affected by the coronavirus.

We also donated medical-grade masks to communities in need in the New York metropolitan area.

The COVID-19 Solidarity Response Fund was launched by the World Health Organization and is being managed by the United Nations Foundation and the Swiss Philanthropy Foundation.

Donations were used to:

  1. Ensure that patients could access the care they need and that frontline workers could get supplies and information.
  2. Support efforts in tracking and understanding the spread of COVID-19.
  3. Accelerate the development of vaccines, tests and treatments.

The Icon Award for Social Impact

We created a campaign to highlight the many workers on the frontlines of the pandemic who were (and still are) putting themselves at great risk just by doing their daily jobs. By sharing their stories on Instagram, we looked behind the masks of these everyday heroes and gave them a shout-out of appreciation for their brave efforts.

To view the campaign, follow @KennethCole and @KennethColeReal on Instagram.