The Icon Award for Social Impact

For your safety, shop our reversible and washable face covering, and we’ll donate 10% of net sales to The Mental Health Coalition.


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Separately, we’re also donating medical-grade masks to communities in need in the New York metropolitan area.

Learn more about our involvement in The Mental Health Coalition – a life-changing movement to destigmatize all mental health conditions.

Stay safe, stay calm, and please shop responsibly.

In partnership with ShoppingGives

The Icon Award for Social Impact

To address the more important matters during this critical time, we donated up to 20% of the net sales on to the COVID-19 Solidarity Response Fund in support of those severely affected by the coronavirus.

The COVID-19 Solidarity Response Fund was launched by the World Health Organization and is being managed by the United Nations Foundation and the Swiss Philanthropy Foundation.

Donations will be used to:

  1. Ensure that patients can access the care they need and that frontline workers can get supplies and information.
  2. Support efforts in tracking and understanding the spread of COVID-19.
  3. Accelerate the development of vaccines, tests and treatments.

The Icon Award for Social Impact

Right now, there are many workers on the frontlines of the pandemic who are putting themselves at great risk just by doing their daily jobs. By sharing their stories on Instagram, we hope to look behind the masks of these everyday heroes and give them a shout-out of appreciation for their brave efforts.

For you to help, please follow these three easy steps.

  1. On your Instagram feed (not Stories), post a photo of a worker you know and tag them.
  2. Tell their story in the caption.
  3. Add the hashtags:
    #Shoes2Big2Fill #CourageousClass and @KennethCole

Doctors • Nurses • Paramedics • EMTs • Police Officers • Fire Fighters • Pharmacists • Teachers • Grocery Store Workers • Delivery People • Mental Health Workers • Scientists/Lab Techs • Truck Drivers • Airline Employees • Social Workers • Journalists • Animal Fosterers • And anyone else out there on the frontline.