RESPONDING TO COVID-19

The Icon Award for Social Impact

Right now, there are many workers on the frontlines of the pandemic who are putting themselves at great risk just by doing their daily jobs. By sharing their stories on Instagram, we hope to look behind the masks of these everyday heroes and give them a shout-out of appreciation for their brave efforts.

For you to help, please follow these three easy steps.

  1. On your Instagram feed (not Stories), post a photo of a worker you know and tag them.
  2. Tell their story in the caption.
  3. Add the hashtags:
    #Shoes2Big2Fill #CourageousClass and @KennethCole

THE NEW COURAGEOUS CLASS:
Doctors • Nurses • Paramedics • EMTs • Police Officers • Fire Fighters • Pharmacists • Teachers • Grocery Store Workers • Delivery People • Mental Health Workers • Scientists/Lab Techs • Truck Drivers • Airline Employees • Social Workers • Journalists • Animal Fosterers • And anyone else out there on the frontline.

MAKE A PURCHASE, MAKE AN IMPACT.

During this critical time, we will donate 10% of the net sales on KennethCole.com to the COVID-19 Solidarity Response Fund in support of those severely affected by the coronavirus.

The COVID-19 Solidarity Response Fund was launched by the World Health Organization and is being managed by the United Nations Foundation and the Swiss Philanthropy Foundation.

Donations will be used to:

  • Ensure that patients can access the care they need and that frontline workers can get supplies and information.
  • Support efforts in tracking and understanding the spread of COVID-19.
  • Accelerate the development of vaccines, tests and treatments.

SHOP MEN’S SHOP WOMEN’S

Stay safe, stay calm, and please shop responsibly.

In partnership with ShoppingGives