We’ve partnered with Just Salad to design, create, and provide face masks to all Just Salad teammates and delivery personnel to keep them protected during the pandemic.
The face masks will be distributed to all 750 teammates across 40 locations in the greater New York City area, Chicago, Philadelphia, North Carolina and Florida.
Our partnership came to fruition after we noticed the tremendous work Just Salad was doing, and continues to do, to support families and frontline workers in New York City during the COVID-19 crisis. The masks, which will come in Just Salad’s signature shade of Navy blue, will feature the word “ESSENTIAL” in reference to those wearing it and the mask itself. These reusable masks also perfectly align with Just Salad’s ongoing commitment to reusability, waste reduction and belief that planetary and human health are complementary imperatives.
“We always seek to partner with like-minded brands to make a positive impact in our community,” said Nick Kenner, Founder and CEO at Just Salad. “We felt the work Kenneth Cole has done to highlight frontline workers via The New Courageous Class initiatives perfectly aligns with our ongoing mission during this unprecedented time. The safety of our staff and guests has always been, and remains top priority, and we thank Kenneth and his team for enabling us to provide these masks. ”
When we saw the work Just Salad was doing in support of the first responders during these uncertain times, we reached out in the hope to feature these teammates in our New Courageous Class campaign,” said Kenneth Cole, Founder & CEO Kenneth Cole Productions. “We are proud to design this important accessory that these individuals will wear proudly and hope that this is the first of many programs we can do together to shine a light on the everyday heroes in our community.”
The collaboration comes on the heels of several other Just Salad initiatives focused on feeding the frontlines and serving its communities during this time, including the company’s partnership with Little Owl Chef Joey Campanaro to create The Big Apple salad, donating 10,000 meals a week to frontline workers at Mount Sinai hospitals and launching Just Grocery, a new service delivering pantry staples household essentials and meal kits.