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(HIS)TORY OF PINK

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The color spectrum’s flirtiest, most feminine shade didn’t always belong to the girls.

The color spectrum’s flirtiest, most feminine shade didn’t always belong to the girls. - Photo 1 - Two Pocket Zip-Up Hoodie in Rose Smoke
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The fashion world loves the color pink for women. From blush to bubblegum and fuchsia to coral, it almost always pops up in a range of shades from season to season. It’s the ultimate expression of feminine dressing, but believe it or not, it’s historically more of a masculine hue.

The color spectrum’s flirtiest, most feminine shade didn’t always belong to the girls. - Photo 2 - Colvin Suede Sneaker in Rose
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In the early 1900s, pink was considered a shade of red –a strong, passionate color. Gatsby famously wears a pink suit in the 1925 novel The Great Gatsby, and children’s clothing veered toward pink for boys and blue for girls. Only after World War II did pink become feminized. Men came back from war and returned to the workplace; women left the factories to once again be homemakers. Feminine beauty products and fashion started to own the color.

Today, men aren’t unaccustomed to wearing pink in small doses, but an integral part of their wardrobes it’s not. We think that’s about to change. While we doubt pink will ever go back to having only masculine connotations, we see a shift toward men embracing the color in a big way. To celebrate this and the history of the hue, we gathered together some of our latest pink pieces for men, and there's not a feminine silhouette in sight.