0,000,000 Cured

1998 Posters

Sometimes the biggest number can be zero. If we ran this amfAR ad today, due to the amazing stories of Timothy Ray Brown, “The Berlin Patient,” and the newborn baby in rural Mississippi, who were both cured of HIV, we’d now have to use “00,000,002 CURED.” That tiny, yet miraculous number has become a powerful symbol of hope for many across the world.