Are You Having Us On?

2004 Subway Posters

This message was specifically written for an international audience. The original pay-off line for the campaign used in the US was ARE YOU PUTTING US ON? but that was a phrase that wasn't used in the UK so we had to say ARE YOU HAVING US ON?

The legendary fashion photographer Richard Avedon shot the photography. This was the second time we'd had the privilege of working with him after he shot our 20th anniversary campaign in Fall 2003.

 

Photograph © The Richard Avedon Foundation