End of the World Sale

2012 Print Ad

According to the Mayan calendar, the world was going to end on December 21st, 2012, so we came up with this topical sale concept.

Then, on December 15th, the horrific Sandy Hook school shooting happened in Newtown. Just like everyone else, we were sickened by that event, and joking about the world ending didn't feel appropriate anymore. We cancelled the campaign immediately.