We partnered with the Sundance Institute to create this short film to celebrate the hard work of the volunteers at the 2014 Film Festival. Written by Kenneth Cole Productions and directed by Ricki Stern and Annie Sundberg of Break Thru Films (directors of the documentaries Knuckleball! and Joan Rivers: A Piece of Work), the film "Just Sundance" featured Lady Gaga's hit single "Just Dance." The film debuted on Volunteer Appreciation Day at all film screenings and theaters at the Festival.
As a member of the Sundance Institute’s Board of Directors since 2003, Kenneth has been a strong advocate for the Institute’s mission and a dedicated supporter of the Sundance Film Festival’s volunteers. Every year, we design and donate customized apparel for the 2,500 volunteers whose enthusiasm and passion for independent film creates one of the best movie-going experiences in the world.