J-FROST Collaboration

Summer 2023

We partnered with Brooklyn-born and bred, multi-hyphenated creator, J-FROST, to combine his “Hidden Messages” design with an iconic Voice Wear message in support of mental health awareness. The campaign features a host of celebrities recruited for the cause by J-FROST. About the campaign, J-FROST said:
“I’ve always struggled with anxiety and OCD but didn’t have the proper education or words to describe it. My coming to terms with my own mental health made me think how abnormal this may be and ask the question, what is ‘normal’ anyway?” 
100% of net proceeds from the sale of the tee were donated to The Kenneth Cole Foundation in support of mental health awareness.