Purposeful Voices: Rachel Platten
Summer 2025
The Emmy award-winning, multi-platinum artist on a mission to use her purposeful voice to support others.
Rachel Platten is an American singer-songwriter best known for her hit song Fight Song (2015), which became an anthem of empowerment and resilience. She gained widespread recognition with the song's success, leading to her major-label debut album Wildfire (2016).
Rachel’s latest music is rooted in her experiences with postpartum depression and anxiety – including Bad Thoughts – which she believes will be the Fight Song for mental Health.
We partnered with Rachel to raise awareness for mental health by creating an impactful music video that leans into the lyrics of Bad Thoughts. The film addresses the unrealistic industry standards of what’s needed to be successful, and acts as a powerful metaphor for her journey – from the artificial facade of fame to her authentic, honest self.
The Film
Launch Email
Behind-The-Scenes Video
Today Show Appearance
Instagram Posts
