Escaping Perfection
For over 40 years, we’ve been creating modern essentials for people to wear, day in, day out. One essential to every wardrobe is a simple, perfect white tee, so we partnered with the aptly named T-shirt brand, perfectwhitetee.
By adding our iconic voice to one of their signature silhouettes, we created an instant modern classic and highlighted another of life’s essentials: positive mental health.
We evolved perfectwhitetee’s “you are perfect” concept by challenging the perception of perfection and addressing the negativity of self-judgement with a series of confidence-confirming statements.
We then partnered with the performance poet Anyrah Shavéh who wrote and performed a powerful poem addressing the perception of perfection.
Escaping Perfection by Anyrah Shavéh
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