The Prom Collaboration for Pride

Pride Month 2019

In recognition of the 50th anniversary of the Stonewall riots, we partnered with the cast of the Broadway hit musical, The Prom. We created a "50LIDARITY" tee and Pride Kam sneakers to support the LGBTQ+ community through UN Free & Equal. We also donated the proceeds from our "TODAY IS NOT A DRESS REHEARSAL" that was sold at the theater during Pride Month.

 

The Cast Film 

  

We used quotes from the cast in our marketing assets.

  

Opening Night of The Prom

  

POS Signage in The Theater