For this revolutionary PSA campaign, Kenneth united famous HIV/AIDS activists to stand for one message. Many of them represented their own charities and organizations, but in an act of solidarity, they all put their best foot forward for this effort. The campaign was photographed in New York, Los Angeles, and South Africa by Mark Seliger.
During the shoot, some of the stars had time to comment on the crisis and the campaign.
The advocates featured in the campaign had their feet cast in concrete, which then became an exhibition titled "Footsteps to a Cure".