Womenswear Launch Starring Ariana DeBose
September 2024
To launch our womenswear collection of accessible, understated luxury for the modern professional, we needed an extraordinary talent with an authentic voice. An individual who spoke out on issues that aligned with the Kenneth Cole ethos, encompassing themes such as mental health, women's rights, and civic engagement. Enter the multitalented, Oscar-winning, Hollywood and Broadway star, Ariana DeBose.
The campaign was shot by the acclaimed photographer Cass Bird.
The Brand Film
We worked on the script with Ariana, but she wrote the melody in the moment during the shoot.
The Dance Film
We then took that melody and created an entire track.
Ariana Print Assets
The "Behind The Scenes" Film
The Cut Magazine
The campaign launched in The Cut Magazine's special fashion issue.
The Outdoor Campaign (Traditional & Digital) in NYC
Poster Installation Films
The Launch Event
Ariana united with Ariana
Ariana's Speech at The Event