YOUTH MOTIVATOR, CREATIVE DIRECTOR, AND FILMMAKER.
Up until 2016, Cordell was a wide receiver for UCLA’s football team, but decided to turn down a lucrative future in the game because it wasn’t his true passion in life. He has openly admitted that he only played football for his father, renowned rapper and entertainer Snoop Dogg.
Today, he’s studying for a film degree at UCLA, directing music videos through his own production company, and holds the position of creative director at ’90s-inspired athleisure brand Joyrich. Cordell is also the founder of “Revolt of the Youth” – a youth group initiative to support underprivileged communities in the Greater Los Angeles area.
In addition to giving free pizza and essential supplies out to the homeless, Revolt of the Youth partners with the non-profit group, “Hav A Sole” to give away shoes. Cordell said, “This is a dream I’ve had since I was 15 years old. It means the world to me. I have a passion for helping others and this is just the beginning.” Cordell recently travelled on an inspiring college tour called “Know your Status” to talk to today’s youth about the importance of practicing safe sex and encourage them to make good decisions in their lives.
“Society tells us to chase numbers instead of happiness. I’m a firm believer of satisfying yourself mentally, physically and spiritually.”–CORDELL BROADUS